An exciting new collaboration has just been announced between Costa Rica Tourism and the acclaimed performance art troupe Cirque du Soleil. Costa Rica Tourism will be sponsoring Cirque du Soleil’s newest big top production, called ECHO, which celebrates the troupe’s 20th traveling show.
This partnership provides an impactful way for Costa Rica to showcase its breathtaking natural landscapes and positive ‘Pura Vida’ attitude to audiences around the world. ECHO’s narrative about humanity’s relationship with nature resonates strongly with Costa Rica’s values as a country.
Costa Rica was recently named Travel+Leisure’s 2024 Destination of the Year, so the timing is perfect for this sponsorship. Costa Rica is globally recognized for its commitment to protecting biodiversity and sustainability. Over 25% of the land is conserved, making it a lush haven for wildlife.
As the official tourism sponsor, Costa Rica Tourism will bring ECHO to major markets in the United States – first to Atlanta from November 2023 to January 2024, and then to Miami from February to April 2024. This gives them a chance to immerse American audiences in the Costa Rica spirit.
Cirque du Soleil even traveled around Costa Rica to film a bonus “PURA VIDA” episode, blending their artistry with backdrops like rainforests and coastlines that exemplify Costa Rica’s essence.
Both partners expressed excitement about this collaboration blending Cirque’s creativity with Costa Rica’s sustainability and nature. It provides a powerful global platform for Costa Rica to share its wonders.
As a country dedicated to environmental protection, this is a valuable chance for Costa Rica to convey its commitment to preserving nature for future generations. Partnering with Cirque du Soleil allows them to highlight their magnificent biodiversity and culture in a compelling way.
They hope to inspire visitors to experience Costa Rica’s ‘Pura Vida’ lifestyle firsthand. Exclusive ECHO giveaways will grant two lucky winners an all-expenses paid trip to Costa Rica. This unprecedented partnership invites the world to discover the magic of Costa Rica!
Reference:
Times, T. (2023, November 15). Costa Rica Tourism Flips Over Cirque Partnership. The Tico Times | Costa Rica News | Travel | Real Estate. https://ticotimes.net/2023/11/15/costa-rica-tourism-flips-over-cirque-partnership
